The segmentation scheme best described by "birds of a feather flock together" is:
A) buying situation
B) demographic
C) geographic
D) geodemographic
E) lifestyle

Question

Quizplus · Accepted Answer

The principle of "birds of a feather flock together" suggests that people with similar backgrounds, lifestyles, and preferences tend to cluster in the same geographical areas. Geodemographic segmentation combines demographic and geographic factors to divide the market into segments based on these similarities in location and lifestyle. Therefore, D) geodemographic is the most fitting segmentation scheme for this principle.

The Segmentation Scheme Best Described by "Birds of a Feather