Question 1

When Moe visited Sears to buy tea cups,he was astonished to see them displayed up a wall almost to the ceiling.What type of feature area is Sears using for the tea cups?
A) End caps
B) Freestanding fixture
C) Window display
D) Wall display
E) Point-of-sale

Accepted Answer

The tea cups are displayed vertically on a wall, which is characteristic of a wall display.

Question 2

As Gary was waiting to pay for a bottle of aspirin he bought at a pharmacy,he added a copy of TV Guide,a Snickers bar,and a pack of cheese crackers to his purchases.The area where Gary made his last selections is called a(n):
A) end cap
B) promotional area
C) gondola display
D) point-of-sale area
E) freestanding fixture

Accepted Answer

Point-of-sale areas are located at the checkout stands.

Question 3

Imagine you are the manager of a Walmart store.Which of the following types of merchandise would be most likely to produce the highest sales per square metre/foot?
A) Pet supplies
B) Modular furniture
C) Gardening supplies
D) Electronic equipment
E) Over-the-counter drugs

Accepted Answer

These products are relatively expensive and can be displayed in relatively small places.

Question 4

As Danny walked the downtown streets,he passed an office supply store that had a desk,chair,and filing cabinet covered in dust as well as three dead plants and an array of dead insects in the front.What advice could he give to the office supply retailer?
A) When properly used window displays can attract customers into the store
B) Windows can provide customers with a visual image of the type of merchandise inside the store
C) Window displays can be used to set the shopping mood for a season or holiday
D) Windows are an important part of a store's layout
E) All of this advice would be relevant to the office supply retailer

Accepted Answer

All of the pieces of advice mentioned are relevant to the office supply retailer. A well-planned and well-executed window display can attract potential customers into the store, provide them with a glimpse of the products sold inside, and create a mood that reflects the season or holiday. Additionally, windows are an essential part of a store's layout, and it's crucial to utilize them effectively to maximize the business's potential.

Question 5

Which of the following is a disadvantage to the free-form layout?
A) Fixtures are expensive
B) More personal selling is necessary
C) Theft is higher
D) Storage and display space is sacrificed for a more spacious environment
E) All of these

Accepted Answer

All of the options listed are disadvantages of the free-form layout, including expensive fixtures, the need for more personal selling, higher theft rates, and sacrificing storage and display space for a more spacious environment.

Question 6

The owner of a men's clothing store has initially allocated 15 percent of the store's space to men's suits based on the expected sales productivity of that merchandise.What other factors must he consider before finalizing the space allocation for men's suits?
A) If the location of suits will help draw customers through the store, thus facilitating purchases
B) How profitable the suits are
C) How the suits will be displayed
D) How many SKUs to stock
E) All of these

Accepted Answer

All of the factors mentioned (location, profitability, display, and SKU selection) should be considered before finalizing the space allocation for men's suits. Location can help draw customers, while profitability is important for the store's bottom line. The display of the suits can impact sales, and SKU selection determines the variety of options available to customers. Therefore, the owner must consider all of these factors to maximize the success of the men's clothing store.

Question 7

Another name for the free-form layout is the:
A) loop layout
B) boutique layout
C) racetrack layout
D) specialty layout
E) grid layout

Accepted Answer

The free-form layout is also known as the boutique layout, which is designed to create a more relaxed and intimate shopping experience, often used in small specialty stores.

Question 8

___________ are located on aisles and are designed primarily to get customers' attention and bring them into a department.
A) End caps
B) Gondola displays
C) Freestanding fixtures
D) Point-of-sale areas
E) Consumer motivators

Accepted Answer

The answer of ___________ are located on aisles and are...

Question 9

To determine the productivity of store space,retailers are most likely to use:
A) sales per square metre/foot
B) sales per department
C) inventory turnover
D) retained earnings
E) asset turnover

Accepted Answer

Sales per square foot refers to the dollar amount of sales the space generates.

Question 10

What is the advantage of the free-form layout to the consumer?
A) The layout guides the customer through the store
B) Customers are encouraged to explore the store with this type of layout
C) Customers feel like they are in a relaxed environment and are more likely to buy
D) This type of layout is designed to get the customer's attention
E) Customers can purchase merchandise in this type of layout

Accepted Answer

The answer of What is the advantage of the free-form...

Question 11

In Mountain Equipment Co-op,near the entrance to the department where kayak and canoe merchandise is sold,are three kayaks suspended from the ceiling.The display attracts many customers into that department.The display is an example of a(n):
A) end cap
B) gondola display
C) freestanding fixture
D) point-of-purchase display
E) promotional area

Accepted Answer

A freestanding fixture is designed primarily to gain customers' attention and bring them into the store.

Question 12

Which of the following best describes the free-form layout?
A) It is the least aesthetically pleasing of all the store layouts
B) It uses repetitive, symmetrical pattern.
C) It enhances the productivity of the store's selling space by its tight arrangements
D) It is very cost-efficient
E) It is described by none of these statements

Accepted Answer

A free-form layout is more aesthetically pleasing even if it is not as cost-effective as the grid layout. Its aisles are asymmetrical. It is a very spacious arrangement.

Question 13

The Alice in Wonderland Store specializes in collectibles associated with the Lewis Carroll books.The items are displayed on library tables,on old oak shelves,and in antique china cabinets.Statuary from the books is located in unexpected spots throughout the store.This is an example of a ________ layout.
A) free-form
B) racetrack
C) random
D) loop
E) grid

Accepted Answer

The description given suggests that the store lacks a specific layout plan or structure, and items are displayed in a free-form way.

Question 14

An end cap:
A) is always found in a point-of-sale area
B) is usually freestanding
C) has high visibility
D) replicates the total assortment of merchandise contained in the aisle
E) usually contains the newest, most exciting merchandise in the store

Accepted Answer

An end cap is typically located at the end of an aisle and is positioned to have high visibility. It is used to showcase new or popular merchandise, but it does not necessarily contain the entire assortment found in the aisle. End caps may be freestanding or attached to the shelving system.

Question 15

Boris wanted to buy a life-like owl for his office for Halloween.He found the owls in an aisle at Zellers that had costumes,candy,and decorations.This special section is an example of a(n):
A) promotional area
B) gondola display
C) freestanding fixture
D) point-of-purchase area
E) consumer motivator

Accepted Answer

A promotional area contains a temporary, season-related department.

Question 16

To allocate space to items,categories,and departments,store planners and merchandise managers must know:
A) how much space the merchandise occupies
B) how much of each item should be stocked
C) what items should be carried
D) where merchandise should be located
E) all of these

Accepted Answer

To allocate space effectively, store planners and merchandise managers must take into account all of these factors - how much space the merchandise occupies, how much of each item should be stocked, what items should be carried, and where merchandise should be located. Therefore, option E is the most appropriate choice.

Question 17

Which of the following best describes the point-of-sale areas?
A) They always contain sale merchandise
B) They can be the most valuable piece of real estate in the store
C) They are typically located near end caps
D) They are designed to attract customers into the store's various departments
E) None of these

Accepted Answer

The point-of-sale areas refer to the location where customers make their final purchases, typically near the checkout area. This area can be the most valuable piece of real estate in the store as it presents an opportunity for additional sales and promotions.

Answer: E
 None of the other answer choices accurately describe the point-of-sale areas. While they may sometimes contain sale merchandise, this is not always the case. They are not necessarily located near end caps or designed to attract customers to various departments.

Question 18

Imagine you are a manager of a women's clothing specialty store.Which of the following productivity measures would you be most likely to use?
A) Sales per square metre/foot
B) Sales per linear metre/foot
C) Median gross margin per square metre/foot
D) Sales per cubic metre/foot
E) Gross margin per linear metre/foot

Accepted Answer

Sales per square metre/foot is the most appropriate productivity measure for a women's clothing specialty store as it indicates the revenue generated per unit of floor space. This measure can help the store manager make informed decisions about store layout and product placement to maximize revenue.

Question 19

A diagram created from photographs,computer output,or artists' rendering that illustrate exactly where every SKU should be placed is called a:
A) merchandise plan
B) plan-o-rama
C) placement plan
D) planogram
E) strategic plan

Accepted Answer

A planogram is a visual representation of the placement of products or SKUs within a retail store. It shows exactly where each product should be placed on shelves or displays in order to increase sales and maximize space efficiency. Planograms can be created using photographs, computer software, or even hand-drawn illustrations.

Question 20

What is more important in the free-form layout than any of the other general types of layout?
A) Print advertising
B) Publicity
C) Personal selling
D) Broadcast advertising
E) Promotions featuring rebates and contests

Accepted Answer

Personal selling is more important in the free-form layout than any of the other general types of layout because it allows for a more personalized and interactive experience between the salesperson and the customer.

Quiz 6: Store Design, layout, and Visual Merchandising Strategy

When Moe visited Sears to buy tea cups,he was astonished to see them displayed up a wall almost to the ceiling.What type of feature area is Sears using for the tea cups?

As Gary was waiting to pay for a bottle of aspirin he bought at a pharmacy,he added a copy of TV Guide,a Snickers bar,and a pack of cheese crackers to his purchases.The area where Gary made his last selections is called a(n) :

Imagine you are the manager of a Walmart store.Which of the following types of merchandise would be most likely to produce the highest sales per square metre/foot?

As Danny walked the downtown streets,he passed an office supply store that had a desk,chair,and filing cabinet covered in dust as well as three dead plants and an array of dead insects in the front.What advice could he give to the office supply retailer?

Which of the following is a disadvantage to the free-form layout?

The owner of a men's clothing store has initially allocated 15 percent of the store's space to men's suits based on the expected sales productivity of that merchandise.What other factors must he consider before finalizing the space allocation for men's suits?

Another name for the free-form layout is the:

___________ are located on aisles and are designed primarily to get customers' attention and bring them into a department.

To determine the productivity of store space,retailers are most likely to use:

What is the advantage of the free-form layout to the consumer?

In Mountain Equipment Co-op,near the entrance to the department where kayak and canoe merchandise is sold,are three kayaks suspended from the ceiling.The display attracts many customers into that department.The display is an example of a(n) :

Which of the following best describes the free-form layout?

An end cap:

Boris wanted to buy a life-like owl for his office for Halloween.He found the owls in an aisle at Zellers that had costumes,candy,and decorations.This special section is an example of a(n) :

To allocate space to items,categories,and departments,store planners and merchandise managers must know:

Which of the following best describes the point-of-sale areas?

Imagine you are a manager of a women's clothing specialty store.Which of the following productivity measures would you be most likely to use?

A diagram created from photographs,computer output,or artists' rendering that illustrate exactly where every SKU should be placed is called a:

What is more important in the free-form layout than any of the other general types of layout?