The factors a consumer uses when considering a purchase are called
A)Evaluative criteria
B)Evoked set
C)Pre-qualified alternatives
D)Make-buy options

Name: The factors a consumer uses when considering a purchase are called A)Evaluative criteria B)Evoked set C)Pre-qualified alternatives D)Make-buy options
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Question

Quizplus · Accepted Answer

The factors considered when evaluating purchase options are collectively called the evaluative criteria.

The Factors a Consumer Uses When Considering a Purchase Are