What is the first stage of the purchase decision process?
A)Purchase decision process
B)Problem recognition
C)Purchase decision
D)Alternatives

Question

Quizplus · Accepted Answer

The stages that a consumer passes through when making choices about which products and services to buy is the purchase decision process.This process has five stages: problem recognition, information search, alternative evaluation, purchase decision, and post-purchase behaviour.The first stage is problem recognition.

What Is the First Stage of the Purchase Decision Process