FunNoodles has added a new range of products to its Fun Instant Noodles and Fun Rice Noodles range.FunNoodles adopted this approach to stay competitive in the market amidst new brands.FunNoodles's brand and its quality were well-established, and hence the products did not require much education on behalf of consumers.Within a month of launching the new range of products, FunNoodles had sold about half a million units. FunNoodles added a new range of products to its existing one.This is called _____.
A)harvesting
B)greenwashing
C)test marketing
D)line extension

Question

Quizplus · Accepted Answer

FunNoodles adding a new range of products to its existing one is called line extension.Line extension is the term used when a new item is added to an already existing product line.

FunNoodles Has Added a New Range of Products to Its