Which of the following approaches to extend the product life cycle would most likely be used by marketers for products with strong brand equity and a loyal consumer base?
A)revitalizing the product with product improvements
B)targeting new consumers through new marketing approaches
C)repositioning the product
D)increasing a product's use

Question

Quizplus · Accepted Answer

Marketers would most likely target current users with extended usage strategies in this scenario.This approach is typically used by marketers for products with strong brand equity and a loyal consumer base.

Which of the Following Approaches to Extend the Product Life