Strong pressures for local responsiveness emerge when customer tastes and preferences
A)differ significantly between countries.
B)differ slightly between countries.
C)are universally alike.
D)are cyclical in nature.
E)none of these choices.

Question

Quizplus · Accepted Answer

When customer tastes and preferences differ significantly between countries, local responsiveness becomes important for companies. This is because they need to adapt their products, services, and marketing strategies to meet the specific needs and expectations of customers in each market. For example, a fast-food chain may need to offer different menus in different countries depending on local dietary habits and food preferences.

Strong Pressures for Local Responsiveness Emerge When Customer Tastes and Preferences