In which of the following circumstances does a localization strategy make the most sense?
A) Global market standardization is not possible, and there are no significant economies of scale to be realized from centralizing global manufacturing.
B) Global market standardization is possible, but there are no significant economies of scale to be realized from centralizing global manufacturing.
C) Global market standardization is not possible, but there are significant economies of scale to be realized from centralizing global manufacturing.
D) Global market standardization is possible, and there are significant economies of scale to be realized from centralizing global manufacturing.
E) Consumer tastes and preferences differ among national markets, and economies of scale are substantial.

Question

Quizplus · Accepted Answer

A localization strategy is most appropriate when global market standardization is not possible and there are no significant economies of scale from centralizing manufacturing, as it allows for adaptation to local markets without losing cost advantages.

In Which of the Following Circumstances Does a Localization Strategy