In 2007,Apple Computer Company introduced its new iPhone,adding a cellular telephone,a camera,and Internet access to its iPod.The company was pursuing a(n)__________ strategy.
A) market development
B) market penetration
C) operational excellence
D) customer excellence
E) product development

Question

Quizplus · Accepted Answer

The introduction of new features to the iPod, such as cellular telephone, a camera, and Internet access, indicates that the company was pursuing a product development strategy. The focus was on enhancing and expanding the existing product to meet the changing needs of customers.

In 2007,Apple Computer Company Introduced Its New IPhone,adding a Cellular