Value creation through Place decisions for a consumer product involves:
A) putting the product in the front of the store.
B) designing creative displays to capture consumers' attention.
C) pricing products differently at different stores.
D) making sure the product is available in the stores where customers will want to find it,and that it is always in stock so they can buy it when they want to.
E) focusing exclusively on internet sales to reduce supply chain costs.

Question

Quizplus · Accepted Answer

Value creation through Place decisions involves making sure the product is available in the stores where customers will want to find it, and that it is always in stock so they can buy it when they want to. This ensures customer satisfaction and loyalty, which in turn, drives sales and revenue for the company. While the other options, such as designing creative displays and pricing products differently at different stores, can also contribute to value creation, making sure the product is available and easily accessible to customers is the most important factor in Place decisions. Focusing exclusively on internet sales may also limit the company's reach and potential customer base.

Value Creation Through Place Decisions for a Consumer Product Involves