Let's Dish is a meal-preparation service operating in three states.Customers visit a Let's Dish store to select and partially prepare their meals,which are then packaged for the freezer.At home,the customer can pull a meal out of the freezer and warm it in the oven or microwave.If Let's Dish wanted to expand into new areas of the U.S.,what segmentation method would probably be most useful in choosing new locations?
A) Loyalty segmentation.
B) Benefit segmentation.
C) Psychographic segmentation.
D) Geodemographic segmentation.
E) Demographic segmentation.

Question

Quizplus · Accepted Answer

Geodemographic segmentation would be the most useful method in choosing new locations for Let's Dish as it involves analyzing geographic and demographic data to identify specific areas with similar characteristics and consumer behavior patterns. This would allow Let's Dish to locate potential customers who are likely to be interested in their services and tailor their marketing and expansion efforts accordingly.

Let's Dish Is a Meal-Preparation Service Operating in Three States