In the Circles for a Successful Value Proposition framework,the value proposition is represented by
A) the intersection between customer needs / wants and competitors' benefits.
B) the intersection between the firm's benefits and competitors' benefits.
C) the intersection between customer needs / wants and the firm's benefits.
D) the intersection between all three of the circles.
E) the part of the firm's benefits that doesn't overlap with anything.

Question

Quizplus · Accepted Answer

The Circles for a Successful Value Proposition framework includes three circles: customer needs/wants, competitors' benefits, and the firm's benefits. The value proposition is represented by the intersection between customer needs/wants and the firm's benefits, as this is where the company can offer a unique benefit that meets the needs of the customer and sets it apart from the competition. Therefore, choice C is the correct answer.

In the Circles for a Successful Value Proposition Framework,the Value