Gray markets can be a challenge to marketers because:
A) they are just as illegal as black markets.
B) they may tarnish the manufacturer's image.
C) they are legal in some states and illegal in others.
D) consumers are against them,but retailers support them.
E) None of these.

Question

Quizplus · Accepted Answer

Gray markets can harm the manufacturer's image because they involve the sale of genuine products outside of authorized distribution channels. This can lead to consumer confusion and the perception that the manufacturer does not have control over its products.

Gray Markets Can Be a Challenge to Marketers Because