When working on pricing,the marketer must carefully consider the objectives of other channel members to ensure:
A) everyone makes as much profit as possible.
B) the manufacturer remains in control of the marketing channel.
C) pricing is consistently handled by all participants in the channel.
D) "image" does not get in the way of effective pricing.
E) All of these.

Question

Quizplus · Accepted Answer

Ensuring that pricing is consistently handled by all participants in the channel helps maintain harmony and effectiveness in the distribution process.

When Working on Pricing,the Marketer Must Carefully Consider the Objectives