We often see advertisements touting a product as being made with natural ingredients,or being long-lasting.Marketers using these types of promotions are positioning their products based on:
A)value.
B)salient attributes.
C)symbols.
D)competitive comparisons.
E)all of these.

Question

Quizplus · Accepted Answer

Marketers using promotions based on natural ingredients or long-lasting benefits are emphasizing the salient attributes of their product. Salient attributes are characteristics or features that are especially important to consumers when choosing between different options.

We Often See Advertisements Touting a Product as Being Made