After assessing the market growth potential for his company's baby products in Mexico,Harmon wanted to evaluate market competitiveness.To do this,Harmon would consider:
A) mass marketing distribution potential and logistical support.
B) the current size of the market and the expected growth rate.
C) ease of pricing control and number of promotional outlets.
D) the number of competitors,entry barriers,and product substitutes.
E) all of these.

Question

Quizplus · Accepted Answer

To evaluate market competitiveness, Harmon would consider the number of competitors in the market, entry barriers, and product substitutes. This would provide insights into how challenging it may be for his company to enter the market and gain market share. The other options, such as mass marketing distribution potential, logistical support, size of the market, growth rate, ease of pricing control, and number of promotional outlets are important factors to consider, but they do not directly address market competitiveness.

After Assessing the Market Growth Potential for His Company's Baby