PRIZM and Tapestry by ESRI divide and sort small geographic areas into categories using 60 or more demographic and lifestyle characteristics.These market research tools are examples of __________ segmentation.
A) geodemographic
B) benefit
C) psychographic
D) loyalty
E) geographic

Question

Quizplus · Accepted Answer

Geodemographic segmentation is the division of a population into small geographic areas based on demographic characteristics, such as age, income, education, and occupation, as well as lifestyle and behavior patterns. PRIZM and Tapestry by ESRI are examples of geodemographic segmentation because they use geographic data to group people based on their demographics and lifestyles.

PRIZM and Tapestry by ESRI Divide and Sort Small Geographic