For a segmentation strategy to be successful,the customers in the segment must react similarly and positively to the firm's marketing mix.The market segment must be
A) substantial.
B) perceptive.
C) identifiable.
D) reachable.
E) responsive.

Question

Quizplus · Accepted Answer

The segment must be responsive, meaning customers should react similarly and positively to the marketing efforts for the strategy to be successful.

For a Segmentation Strategy to Be Successful,the Customers in the Segment