Firms might use multiple segmentation methods to:
A)tailor communications
B)design products
C)determine the substance of the marketing message
D)All of these
E)None of these

Question

Quizplus · Accepted Answer

Firms may use multiple segmentation methods to tailor communications, design products, and determine the substance of the marketing message. Using multiple segmentation methods can give a more comprehensive understanding of the target market and help firms create more effective marketing strategies.

Firms Might Use Multiple Segmentation Methods To