Demographic segmentation is segmentation based on:
A) age.
B) gender.
C) education.
D) income.
E) any of these.

Question

Quizplus · Accepted Answer

Demographic segmentation is based on any of these factors including age, gender, education, income, etc. Marketers use these variables to create groups of consumers who have similar needs, wants, preferences, or interests, and design marketing campaigns that appeal to each segment in a different way. For instance, a company may target young adults with low incomes who are tech-savvy and environmentally conscious, using social media platforms and sustainable packaging, while another company may target older adults with higher incomes who value quality and convenience, using print ads and loyalty programs.

Demographic Segmentation Is Segmentation Based On