For products like pencils and paperclips,which provide the same benefit for all consumers,marketers should probably use a(n):
A) concentrated targeting strategy.
B) lifestyle segmentation strategy.
C) benefit segmentation strategy.
D) undifferentiated targeting strategy.
E) all of these.

Question

Quizplus · Accepted Answer

Pencils and paperclips are basic office supplies that provide the same benefit for all consumers, regardless of their demographics, psychographics, or behaviors. Therefore, an undifferentiated targeting strategy is the most appropriate approach, as it assumes that all consumers have similar needs, preferences, and purchase behaviors. Trying to segment or target customers based on irrelevant criteria would only increase the marketing costs and complexity without adding much value.

For Products Like Pencils and Paperclips,which Provide the Same Benefit