A permanent shift in consumer behavior occurred in respect to the purchase of season tickets for professional sports.To meet this change,a strategy that most professional teams took was to
A)reduce the prices of season tickets
B)offer an added value to season tickets,such as free parking
C)include drinks and food as part of the purchase price
D)create multiple game packages that did not involve the entire season

Question

Quizplus · Accepted Answer

Creating multiple game packages that did not involve the entire season would cater to the shift in consumer behavior towards flexibility, allowing customers to pick and choose which games they wanted to attend rather than committing to an entire season. This would also cater to a wider range of budgets for consumers, as smaller packages could be more affordable than full-season tickets. The other options may not necessarily address the shift in consumer behavior and may not be as effective in retaining or attracting customers.

A Permanent Shift in Consumer Behavior Occurred in Respect to the Purchase