Of the different categories of competitors that must be considered when analyzing the competition,the category of least concern would be
A)generic competition
B)brand competition
C)price competition
D)category competition

Question

Quizplus · Accepted Answer

Generic competition includes products that are not direct substitutes or competitors, but still fall in the same category as the product being analyzed. Since these products are not direct competitors, they are of least concern. On the other hand, brand competition, price competition, and category competition are all direct competitors and should be analyzed carefully.

Of the Different Categories of Competitors That Must Be Considered