To be viable,a market segment must be accessible in terms of messages and communications.It is useful to ask the following questions except
A)Where are the audience segments found?
B)What are the communication touchpoints for interaction?
C)What media vehicles are most appropriate and cost effective?
D)What type of benefits does each segment seek?

Question

Quizplus · Accepted Answer

The question is asking which question is not useful to ask when determining the accessibility of a market segment in terms of messages and communications. Option D does not directly relate to determining the accessibility of a market segment. Therefore, it is the correct answer.

To Be Viable,a Market Segment Must Be Accessible in Terms