Segmenting consumers based on frequency,volume,and dollar amount of purchases is known as ________ segmentation.
A)demographic
B)usage rate
C)socioeconomic
D)psychographic

Question

Quizplus · Accepted Answer

Frequency, volume, and dollar amount of purchases refer to usage behavior of consumers. Therefore, the segmentation method described is usage rate segmentation. Demographic segmentation categorizes consumers based on their age, gender, income, education level, etc. Socioeconomic segmentation focuses on the social and economic status of consumers. Psychographic segmentation divides consumers based on their values, attitudes, and lifestyles.

Segmenting Consumers Based on Frequency,volume,and Dollar Amount of Purchases Is