Which of the following statements is least likely true regarding the decision to keep or change a brand identity when relocating to a new market?
A)Retaining the current brand is less costly than establishing a new one.
B)A brand with high familarity should be considered for retention.
C)When a team needs a fresh start,retaining the current brand makes it easier to gain new fans.
D)Brand names that are general and applicable in the new market are appropriate to retain.

Question

Quizplus · Accepted Answer

Retaining the current brand when a team or company needs a fresh start, especially when relocating to a new market, does not necessarily make it easier to gain new fans. A fresh start often involves rebranding to better align with the new market's culture, preferences, and expectations, which can be more effective in attracting new followers or customers.

Which of the Following Statements Is Least Likely True Regarding