Forms of communication other than words that are used to communicate brand identity are known as
A)brand associations
B)brand marks
C)brand images
D)brand promises

Question

Quizplus · Accepted Answer

Brand marks are symbols, designs, or a combination of both that are used to represent a brand and communicate its identity. They can include logos, slogans, and unique packaging designs. Brand associations refer to the mental links that consumers make between a brand and various characteristics such as quality, reliability, and prestige. Brand images and brand promises are more closely tied to verbal communication and messaging, rather than visual symbols.

Forms of Communication Other Than Words That Are Used to Communicate