Which of the following alternatives lists the five purposes of the sales presentation (not necessarily in their correct order)?
A) attention, desire, opinion, conviction, and sale
B) knowledge, action, opinion, conviction, and desire
C) knowledge, beliefs, desire, attitude, and conviction
D) conviction, knowledge, opinion, desire, and beliefs
E) attitude, knowledge, desire, beliefs, and action

Question

Quizplus · Accepted Answer

The five purposes of the sales presentation are knowledge (providing information), beliefs (shaping the customer's attitudes and opinions about the product), desire (creating interest and excitement), attitude (creating positive feelings about the product), and conviction (persuading the customer to make a purchase). Option C lists all five of these purposes.

Which of the Following Alternatives Lists the Five Purposes of the Sales