At the 2014 Clinton Global Initiative, PepsiCo and Coca-Cola announced an agreement to reduce the calorie content of their products by 20 percent before 2025. The new cola from Pepsi-Cola is sweetened with a combination of sugar and stevia leaf extract, resulting in a soft drink with the same flavor of Pepsi but only 60 calories. A potential showstopper for this product is likely to be
A)a lack of advertising on television.
B)in the past, mid-calorie soft drinks such as Pepsi Next (2012) have not been successful.
C)a lower profit margin due to the added costs of expensive ingredients.
D)cannibalization of the company's existing sodas.
E)the use of a combination of sugar and stevia leaf instead.

Question

Quizplus · Accepted Answer

Mid-calorie soft drinks like Pepsi Next have historically not been successful, which could indicate a similar challenge for the new product.

At the 2014 Clinton Global Initiative, PepsiCo and Coca-Cola Announced