Marketing discovers consumer needs by
A)implementing a marketing program.
B)conducting effective marketing research.
C)balancing the marketing mix elements-the four Ps of the marketing program.
D)advertising to diverse groups of prospective buyers.
E)copying the products and services of competitors.

Question

Quizplus · Accepted Answer

Marketing research is the process of gathering and analyzing information about customer preferences and needs, as well as the competition and the marketplace. Effective marketing research enables businesses to identify opportunities and develop strategies that meet customer needs and desires.

Marketing Discovers Consumer Needs by