Making action recommendations, implementing action recommendations, and evaluating results take place during which step of the five-step marketing research approach?
A)Define the problem.
B)Take marketing actions.
C)Collect relevant information.
D)Develop findings.
E)Develop the research plan.

Question

Quizplus · Accepted Answer

Making action recommendations, implementing action recommendations, and evaluating results take place during the second step of the five-step marketing research approach, which is taking marketing actions. The other steps include defining the problem, collecting relevant information, developing findings, and developing the research plan.

Making Action Recommendations, Implementing Action Recommendations, and Evaluating Results Take