The extraction of hidden predictive information from large databases to find statistical links between consumer purchasing patterns and marketing actions is referred to as
A) predictive analysis.
B) information extraction.
C) variable analysis.
D) database management.
E) data mining.

Question

Quizplus · Accepted Answer

Data mining involves analyzing large datasets to discover patterns and relationships that can predict future trends, such as consumer purchasing behavior.

The Extraction of Hidden Predictive Information from Large Databases to Find