When accessing a database, marketers can use sensitivity analysis to ask ________ questions to determine how hypothetical changes in product or brand drivers can affect sales.
A) "what if"
B) results-oriented
C) data warehouse
D) internal data
E) buying behavior

Question

Quizplus · Accepted Answer

Sensitivity analysis involves asking "what if" questions to explore the impact of hypothetical changes on outcomes like sales.

When Accessing a Database, Marketers Can Use Sensitivity Analysis to Ask