Obtaining primary data occurs during which step of the five-step marketing research approach?
A)Define the problem.
B)Develop the research plan.
C)Collect relevant information.
D)Develop findings.
E)Take marketing actions.

Question

Quizplus · Accepted Answer

Collecting relevant information involves obtaining primary data through methods such as surveys, interviews, focus groups, and observation.

Obtaining Primary Data Occurs During Which Step of the Five-Step