Specifying constraints, identifying data needed for marketing actions, and determining how to collect data would take place during which step of the five-step marketing research approach?
A) Collect relevant information.
B) Develop the research plan.
C) Develop findings.
D) Take marketing actions.
E) Define the problem.

Question

Quizplus · Accepted Answer

These activities are part of developing the research plan, where researchers outline how they will gather the necessary data to address the marketing problem.

Specifying Constraints, Identifying Data Needed for Marketing Actions, and Determining