After defining the problem, the next step of the marketing research approach is to
A) develop findings.
B) gather resources.
C) take marketing actions.
D) develop the research plan.
E) collect relevant information.

Question

Quizplus · Accepted Answer

After defining the problem, the next step in the marketing research approach is to develop the research plan, which involves outlining how to collect and analyze the necessary data.

After Defining the Problem, the Next Step of the Marketing