_____ explains why many stores carry imitations of nationally-known products since the positive attitudes already conditioned to the real products will also occur with these cheaper knockoffs.
A)Stimulus discrimination
B)Stimulus generalization
C)Extinction
D)Spontaneous recovery

Question

Quizplus · Accepted Answer

Stimulus generalization occurs when a stimulus similar to the original conditioned stimulus also elicits a conditioned response. In this case, the positive attitudes conditioned to nationally-known products are generalized to cheaper knockoffs, leading stores to carry imitations of such products to capitalize on the positive associations.

_____ Explains Why Many Stores Carry Imitations of Nationally-Known Products