Selective retention refers to which of the following?
A)Refers to the fact that only a selection of messages may be retained in the memory
B)Refers to the fact that people change the information they receive according to their existing beliefs and attitudes
C)Refers to the fact that people screen out those stimuli that are not meaningful to us nor consistent with our experiences and beliefs
D)Refers to the fact that people only remember products that they had positive experiences and had positive attitudes towards its marketing communications efforts

Question

Quizplus · Accepted Answer

Selective retention refers to the fact that only a selection of messages may be retained in the memory. This means that people do not remember everything they see and hear, but rather they remember the information that is most relevant or meaningful to them.

Selective Retention Refers to Which of the Following