During an extended problem solving buying situation, which of the following is true?
A)The potential for cognitive dissonance is weakest in this buying situation
B)The potential for cognitive dissonance is greatest in this buying situation
C)The potential for cognitive choice is greatest in this buying situation
D)The potential for cognitive choice is weakest in this buying situation

Question

Quizplus · Accepted Answer

During an extended problem solving buying situation, the potential for cognitive dissonance is greatest because the consumer invests a significant amount of time, effort, and money into making a decision. If the chosen product does not meet their expectations, they may experience cognitive dissonance, which is the mental discomfort and anxiety that comes from a discrepancy between what a consumer feels they should have done and what they actually did do.

During an Extended Problem Solving Buying Situation, Which of the Following