Question 1

Figure: 10-1 
-According to Figure 10-1,column "C" would represent what type of product?
A)Shopping
B)Convenience
C)Specialty
D)Prestige

Accepted Answer

Column "C" represents Specialty products based on the high level of customer involvement and limited number of retail locations.

Question 2

Figure: 10-1 
-According to Figure 10-1,column "A" would represent what type of product?
A)Shopping
B)Convenience
C)Specialty
D)Prestige

Accepted Answer

Column "A" represents low involvement products that are purchased frequently and require minimal effort. These are characteristics of convenience products.

Question 3

Which of the following is the best example of a nondurable good?
A)cat food
B)shoes
C)insurance
D)DVD player

Accepted Answer

Nondurable goods are products that are consumed or used up quickly and have a short lifespan. Cat food is a consumable product that is used up quickly and needs to be regularly replaced, making it a good example of a nondurable good. Shoes, insurance, and DVD players have a longer lifespan and are not consumed quickly, making them durable goods.

Question 4

Which of the following is the best example of a nondurable good?
A)automobile
B)health care
C)hair cut
D)gasoline

Accepted Answer

Gasoline is a nondurable good because it is consumed quickly and needs to be purchased frequently.

Question 5

Each of the following describes products that assist directly or indirectly in providing products for resale EXCEPT:
A)Industrial goods
B)Consumer goods
C)B2B goods
D)Organizational goods

Accepted Answer

Consumer goods are products that are purchased by individuals for personal use and consumption, not for resale. Industrial goods, B2B goods, and organizational goods all play a role in providing products for resale either directly or indirectly.

Question 6

Special marketing efforts are usually needed to communicate the benefits to potential buyers of ________________,because they are intangible.
A)nondurable goods
B)unsought goods
C)durable goods
D)services

Accepted Answer

Services are intangible, which means that they cannot be touched or felt. Special marketing efforts are required to effectively communicate the benefits of services to potential buyers since they cannot see or touch them before purchasing.

Question 7

Which of the following would most likely be considered a consumer good?
A)ball bearings
B)back hoe
C)printing press
D)suitcase

Accepted Answer

A suitcase is most likely to be considered a consumer good as it is used by individuals for personal travel purposes. Ball bearings are typically used by manufacturers in the production of machinery, the backhoe is used for construction purposes, and the printing press is used for commercial printing.

Question 8

Which of the following is considered a durable good?
A)silverware
B)caviar
C)market research
D)chewing gum

Accepted Answer

Silverware is a physical item that is used repeatedly over an extended period of time, making it a durable good. Caviar, market research, and chewing gum are all consumed quickly and do not have long-term use, making them nondurable goods.

Question 9

Advertising is important for products such as Coffee Crisp candy bars and Dasani bottled water that are purchased frequently and at relatively low cost.Wide distribution in retail outlets is essential.Why?
A)They are durable goods and cannot be sold without personal selling to answer consumers' questions.
B)They are unsought goods so advertising targets consumers' impulsiveness.
C)They are nondurable goods and easily substitutable so consumers need to be reminded of their existence.
D)They are production goods and can easily go out of stock.

Accepted Answer

Nondurable goods are typically consumed quickly and need to be purchased frequently. Advertising helps to remind consumers of their existence and create brand loyalty, which can lead to repeat purchases. Wide distribution in retail outlets is also important to ensure these products are easily accessible to consumers.

Question 10

Which of the following is NOT an example of a purchase of industrial goods?
A)Ford buying paint for its automobiles
B)A printing company buying paper
C)An accounting firm buying a new computer system
D)A daycare buying diapers

Accepted Answer

Diapers are not considered industrial goods, as they are used for non-industrial purposes such as childcare. The other three choices involve the purchase of goods used in the production or operation of a business.

Question 11

Figure: 10-1 
-According to Figure 10-1,column "B" would represent what type of product?
A)Shopping
B)Convenience
C)Specialty
D)Prestige

Accepted Answer

The answer of Figure: 10-1 
-According to Figure 10-1,column "B"...

Question 12

Cat food is to a nondurable good,as _________ is to a durable good.
A)vehicle
B)financial service (i.e.mortgage)
C)life insurance
D)toothpaste

Accepted Answer

Cat food is a nondurable good because it has a shorter lifespan and needs to be frequently replaced. Similarly, a vehicle is a durable good because it has a longer lifespan and is not frequently replaced like a nondurable good. Financial services, life insurance, and toothpaste are not directly comparable to a durable good like a vehicle.

Question 13

Among consumer goods,advertising and wide distribution are especially important for:
A)durable goods.
B)unsought goods.
C)nondurable goods.
D)production goods.

Accepted Answer

Nondurable goods are items that are consumed quickly and need to be purchased frequently, so advertising and wide distribution are crucial to ensure they are readily available and top-of-mind for consumers.

Question 14

Classification of products using the terms: nondurable goods,durable goods,and services essentially describe the _______ of a product.
A)consumption
B)tangibility
C)liquidity
D)porosity

Accepted Answer

The terms nondurable goods, durable goods, and services describe the tangibility of a product. Nondurable goods are tangible products with a short lifespan (e.g. food, toiletries, office supplies), durable goods are tangible products that have a longer lifespan (e.g. appliances, furniture, vehicles), and services are intangible products that cannot be physically possessed (e.g. medical care, legal advice, education).

Question 15

Which product below is likely to be sold using personal selling primarily?
A)gasoline
B)iPad
C)airplane ticket
D)baking goods

Accepted Answer

Personal selling is often used for products that are complex, expensive, or require a demonstration, such as an iPad, where sales representatives can explain features and benefits to potential buyers.

Question 16

Which of the following is considered a durable good?
A)gasoline
B)flour and sugar
C)stereo equipment
D)an airplane ticket to Toronto

Accepted Answer

Durable goods are typically defined as consumer goods that have a lifespan of three years or longer. Stereo equipment is a good example of a durable good. Gasoline and flour/sugar are classified as non-durable goods since they are typically consumed or used up quickly. An airplane ticket is considered a service, rather than a good, since it is providing transportation rather than being a physical item that can be owned.

Question 17

Consumer goods are products purchased by the ultimate consumer,whereas _____ are products used in the production of other products for ultimate consumers.
A)convenience goods
B)shopping goods
C)business goods
D)specialty goods

Accepted Answer

Business goods, also known as industrial goods, are products bought by businesses to use in the production of other goods or services for ultimate consumers. Examples include raw materials, machinery, and office supplies. Convenience, shopping, and specialty goods are all types of consumer goods.

Question 18

Gasoline would be considered a:
A)Industrial goods
B)Shopping goods
C)Specialty goods
D)Convenience goods

Accepted Answer

Gasoline is a convenience good as it is a low-priced product that consumers buy frequently and with minimal effort. It is not an industrial good as it is not used in the production process, not a shopping good as consumers do not spend time comparing the different brands available, and not a specialty good as consumers do not specifically seek out a certain brand of gasoline unless they have a specific need for it (such as a high-performance car requiring higher octane fuel).

Question 19

Convenience goods are:
A)products purchased by organizations.
B)products purchased for resale.
C)products used in the production of other items for ultimate consumer use.
D)products the consumer purchases frequently and with a minimum of shopping effort.

Accepted Answer

Convenience goods are products that consumers purchase frequently and with a minimum of shopping effort. These goods are usually low-priced and widely available in retail stores. Examples include everyday items such as toothpaste, snacks, and newspapers. Option A refers to industrial goods, option B refers to products purchased for resale, and option C refers to raw materials or components used in the production of other goods.

Question 20

A major difficulty in classifying products by type of user is that some products can be considered both consumer and industrial goods.To clarify decisions for developing the marketing mix strategy,classifying by the type of user focuses on the market and:
A)market size.
B)business mission.
C)purchase behaviour.
D)generated revenue.

Accepted Answer

Classifying products by the type of user focuses on purchase behavior which helps in developing the marketing mix strategy. It helps in understanding how the target market behaves while making a purchase decision. The other options, such as market size, business mission, and generated revenue, are not directly related to classifying products by the type of user.

Quiz 10: Developing New Products and Services

Figure: 10-1 -According to Figure 10-1,column "C" would represent what type of product?

Figure: 10-1 -According to Figure 10-1,column "A" would represent what type of product?

Which of the following is the best example of a nondurable good?

Which of the following is the best example of a nondurable good?

Each of the following describes products that assist directly or indirectly in providing products for resale EXCEPT:

Special marketing efforts are usually needed to communicate the benefits to potential buyers of ________________,because they are intangible.

Which of the following would most likely be considered a consumer good?

Which of the following is considered a durable good?

Advertising is important for products such as Coffee Crisp candy bars and Dasani bottled water that are purchased frequently and at relatively low cost.Wide distribution in retail outlets is essential.Why?

Which of the following is NOT an example of a purchase of industrial goods?

Figure: 10-1 -According to Figure 10-1,column "B" would represent what type of product?

Cat food is to a nondurable good,as _________ is to a durable good.

Among consumer goods,advertising and wide distribution are especially important for:

Classification of products using the terms: nondurable goods,durable goods,and services essentially describe the _______ of a product.

Which product below is likely to be sold using personal selling primarily?

Which of the following is considered a durable good?

Consumer goods are products purchased by the ultimate consumer,whereas _____ are products used in the production of other products for ultimate consumers.

Gasoline would be considered a:

Convenience goods are:

A major difficulty in classifying products by type of user is that some products can be considered both consumer and industrial goods.To clarify decisions for developing the marketing mix strategy,classifying by the type of user focuses on the market and: