An external evaluation that consists of preliminary testing of a new-product idea (rather than the actual product)with consumers is called:
A)new-product strategy development.
B)idea generation.
C)alternative evaluation.
D)a concept test.

Question

Quizplus · Accepted Answer

A concept test is a form of external evaluation that evaluates a new-product idea, rather than the product itself, to determine its viability and potential success with consumers.

An External Evaluation That Consists of Preliminary Testing of a New-Product