When it comes to developing new services over new products there are some significant differences.All of the following represent the differences except:
A)the service delivery staff is part of the customer experience.
B)focus on the competition, not on consumers.
C)local decentralized production of the service is required.
D)the new-service development process is often difficult for the customer to observe.

Question

Quizplus · Accepted Answer

The statement "focus on the competition, not on consumers" is actually not a difference between developing new services and new products. In fact, both new product and new service development should always keep the customer in mind and strive to meet their needs and preferences. The other options are all valid differences, such as the involvement of the service delivery staff in the customer experience, the need for local production of services, and the often invisible development process of services.

When It Comes to Developing New Services Over New Products