Newsweek ran a pricing experiment that involved setting different prices for its magazine in different cities and counting the number of units sold.After adjusting for factors like the population of the different cities,Newsweek could plot these prices and units to result in a:
A)target return curve.
B)demand curve.
C)unit volume curve.
D)consumer tastes curve.

Question

Quizplus · Accepted Answer

The experiment involved setting different prices and observing the corresponding units sold, which is a classical way of creating a demand curve. Therefore, B is the best choice. A is not relevant to the experiment, as the article does not mention any return on investment goals. C is similar to B, but B is more appropriate because it specifically refers to consumer demand. Finally, D is not relevant to the experiment, as there is no mention of consumer preferences or market research.

Newsweek Ran a Pricing Experiment That Involved Setting Different Prices