Which of the following statements about pricing objectives is true?
A)Market share and unit volume are synonymous.
B)Unit volume is not a type of pricing objective because it is a production strategy.
C)A firm that forgoes higher profits and wants to satisfy its obligations to its customers and society in general is pursuing a social responsibility objective.
D)Target return is a type of market share objective.

Question

Quizplus · Accepted Answer

A firm that forgoes higher profits and wants to satisfy its obligations to its customers and society in general is pursuing a social responsibility objective. Market share and unit volume are not synonymous, as market share refers to a company's percentage of total sales in a specific market, while unit volume refers to the total number of units sold. Unit volume can be a pricing objective, as a company may aim to sell a certain number of units to achieve economies of scale or reach a specific target market. Target return is not a type of market share objective, it is a pricing objective where a company sets prices to achieve a specific level of return on investment.

Which of the Following Statements About Pricing Objectives Is True