If the aspects that customers have come to expect in a technology are difficult for competitors to imitate,a technology leader
A) has the opportunity to earn licensing royalties.
B) can yield sustained monopoly rents.
C) has lower bargaining power.
D) is more susceptible to incumbent inertia.

Question

Quizplus · Accepted Answer

If customers have come to expect certain aspects in a technology that are difficult for competitors to imitate, a technology leader can yield sustained monopoly rents or profits. This is because their technology has become the standard and competitors will find it hard to replicate or compete with the established leader.

If the Aspects That Customers Have Come to Expect in a Technology