A firm that has very fast-cycle development processes may be able to capitalize on both first and second-mover advantages.

Question

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A fast-cycle development process allows a firm to quickly bring new products to market, which can lead to both first-mover advantages (being the first to bring a new product to market) and second-mover advantages (learning from the mistakes of the first mover and improving upon their product). Therefore, a firm with fast-cycle development processes may be able to capitalize on both.

A Firm That Has Very Fast-Cycle Development Processes May Be