At the beginning of a presentation,a salesperson asks a catalog retailer,"What type of inventory management software would you like your company to use?" The salesperson is most likely starting a _____ presentation.
A) transactional
B) stimulus-response
C) formula
D) persuasive selling
E) need-satisfaction

Question

Quizplus · Accepted Answer

A salesperson typically starts a need-satisfaction presentation with a probing question such as "What type of software would you like to use?" This opening starts a discussion of the prospect's needs and also gives the salesperson an opportunity to determine whether any of the products being offered might be beneficial.

At the Beginning of a Presentation,a Salesperson Asks a Catalog