_____ marketing is based on the idea that important customers require constant attention.
A) Transaction
B) Relationship
C) Quality
D) Transformational
E) Partnership

Question

Quizplus · Accepted Answer

Relationship marketing is the creation of customer loyalty and retention and based on the idea that important customers need attention. Organizations use combinations of products, prices, distribution, promotions, and service to retain customers.

_____ Marketing Is Based on the Idea That Important Customers