If a salesperson sincerely wants to establish a caring relationship with a potential key account,the salesperson should:
A) view the selling process as continuous.
B) engage in transaction selling activities.
C) assume the selling process has an end.
D) internalize the buyer's organizational culture.
E) engage in relationship transformation selling.

Question

Quizplus · Accepted Answer

Analyzing needs, presenting product benefits, gaining commitment, and providing service are the four stages of a caring relationship in sales. The process is a continuous cycle when implemented effectively.

If a Salesperson Sincerely Wants to Establish a Caring Relationship