Customer attribute ratings are used to produce _____ GAP maps.
A)determinant
B)OS perceptual
C)AR perceptual
D)projective

Name: Customer attribute ratings are used to produce _____ GAP maps. A)determinant B)OS perceptual C)AR perceptual D)projective
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Question

Quizplus · Accepted Answer

Customer attribute ratings are used to produce AR (Attribute-Rating) perceptual maps. These maps help to understand how customers perceive and rate different brands or products based on key attributes.

Customer Attribute Ratings Are Used to Produce _____ GAP Maps